Product MAnagement & MArketing Executive

Summary

Jonathan Simpson
Entrepreneurial minded executive with consistent success in product management, product development and strategic planning in telecommunications verticals. Deep subject matter expertise in WLAN, commercial and industrial 5G connectivity, fiber optic infrastructure and IoT edge solutions. Extensive technical background in industrial and commercial network communications, energy storage solutions and remote access solutions. My career is focused on creating value through products and services and developing high-performing teams.

Timeline

  1. -
    Global Director of Product Management, C&D Technologies
    • Go-to-market strategy, MRD and PRD development for the telecom | broadband | and electric vehicle verticals. Regions include North America, Europe, Africa, Latin America, and Asia Pacific.
    • EV accessory battery product development and management for Rivian, Lucid and Lordstown Motors.
    • Developed demand generation campaigns, messaging and positioning frameworks, buyer personas, and buyer journey maps.
    • Product development and product road mapping for VRLA, flooded, and Li-Ion battery configurations within verticals.
    • Lead global pricing strategy for OEM. VAR, distributor, and direct relationships.
  2. -
    RUGGEDCOM & Industrial Product Manager - Wireless, Siemens Industry Inc.
    • Lead go-to-market strategy and MRD development for the U.S Region. Managed portfolios for the industrial networking wireless and cellular products.
    • Developed, negotiated pricing and marketed Siemens new IIoT Data Connectivity Solutions to provide end-to-end cellular connectivity through AT&T Wireless and Verizon Wireless for the SCALANCE M suite of industrial wireless products.
    • U.S. Region subject matter expert for industrial WLAN, 5G cellular connectivity, fiber optic infrastructure and IIoT edge solutions.
    • Published Article: Control Engineering: https://www.controleng.com/articles/three-data-types-companies-need-to-prioritize/
  3. -
    Product Manager - New Product Development, Centennial Wireless
    • Increased residential fixed wireless subscribers by 400% utilizing new business strategy to compete against existing rural POTS telephone subscribers.
    • Secured $20 million in capital to develop and upgrade existing telecom infrastructure to support new functionality and services.
    • Managed roaming vendor relationships with AT&T and tier 2 wireless carriers.
  4. -
    Product Marketing Manager - VoIP/Wireless, Thomson Multimedia
    • Developed business case, business requirements and marketing plan for three new General Electric branded VoIP and wireless capable SMB digital telephony products.
    • Designed two fixed wireless 802.11a/b/g SMB digital telephony products for General Electric and Emerson. Develop go-to-market strategy and sales training document for launch.
    • Generated specialized lead generation program to drive sales through Office Max , Office Depot, and Staples.

     

  5. -
    Sr. Product Manager - Triple Play Services, Comcast
    • Directed fiber optic bandwidth analysis and go-to-market launch of over 100 HD channels and content across Indiana and northern Michigan.
    • Directed engineering in managing fiber optic bandwidth to significantly increase VoIP capability, Blast! Internet speeds and launch XFINITY’s Extreme 50MB and 105MB Internet services across DOSIS 3.0 footprint.
    • Created the interactive XFINITY Product Lounge to showcase and train leadership and staff on XFINITY’s new suite of interactive high-speed products. Product lounge visitors included state senators, Indiana’s Utility and Regulatory Commission, and the Indy Star.
  6. -
    Owner, Product & Marketing Management Consultant, Venture Reactor, LLC
    • Designed go-to-market strategies for a wireless electronics deployment for a private investor in Mexico City, MX.
    • Developed business case for a telecom device company to move their product manufacturing facility from Shenzhen, China to Reynosa, Mexico.
    • Researched and developed financial exit strategy for telecom device company to sell to a group of private investors in the U.S.
    • Developed two PRD’s, products and corresponding marketing plans for a B2B industrial wireless manufacturer. Client was a group of private investors in the U.S.
  7. -
    Sr. Product Manager - Fiber Optics, TESSCO Technologies
    • Grew the fiber optic business unit at a compound annual growth rate (CAGR) of 82% over the course of 3 ½ years.
    • Created solution based MRD’s and PRD’s for the fiber optic business unit. Managed product line profitability, product introductions, and business analysis.
    • Functioned as TESSCO’s fiber optic solutions engineer for passive fiber designs for FTTA, FTTH, FTTP and DAS applications to support business development activities. Managed cross functional teams for solution implementation.
    • Manager for major vendor relationships such as Corning, Prysmian Group, Commscope, BELDEN, Cables Unlimited (a Corning gold house).

Experience Highlights

  • Corning ONE Wireless Platform ECCC Show
    MARKETING EVENT HIGHLIGHTING THE COMPONENTS AND CAPABILITIES OF THE CORNING ONE WIRELESS PLATFORM.
  • 100 High-Definition Cable Channels & High Speed Internet
    Launched over 100 HD Cable channels and extreme 50MB and 100MB internet service in  the Midwest.
  • Comcast XFINITY Product Lounge
    Designed XFINITY  Product Lounge to showcase XFINITY PRoducts to State Senators and NEWs MEdia.
  • New Product Development - Landline & Internet Replacement
    Developed a Landline & Internet replacement product to compete against landlines and Local internet.
  • $30MM Fiber-To-The-Home (FTTH) Opportunity
    lead Business Development anD execution efforts for a $30MM FTTH Opportunity.
  • 82% Compound Annual Growth Rate
    Increased Fiber Optic Business Unit Growth over the Course of 3 1/2 years

Education Highlights

  • BS - Marketing
    Western Kentucky University
  • MBA - Strategic Management
    WESTERN KENTUCKY UNIVERSITY

Interests

  • Not-for-Profit Board
    Join a Not-For-Profit Board
  • Professional Growth Opportunities
    positions that expand my Industry knowledge and provide professional growth.

Skills

  • Contract Negotiations
    18
  • Financial Analysis
    20+
  • SALES TRAINING
    20+
  • P&L Management
    20+
  • Business Development
    18
  • Strategic Planning
    18
  • Product Development
    18
  • Marketing Management
    20+
  • Product Managment
    20+

Location

Atlanta, Georgia

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